Ever wonder why you’re marketing is not working?
Marketing is more than just putting your offer in front of people, it’s knowing how to promote in a way that is enticing and evokes an emotion that makes them want to buy from you.
Listen to this episode for my 7 tips to improve your marketing strategy and attract your soul clients.
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What's up peeps, welcome back to the elevated entrepreneur podcast. So I want to talk to you guys today about one of the biggest questions that I get when, you know, either it doesn't even matter where, in my group, from clients, from people just reaching out on discovery calls, whatever it is, the biggest question that I get is why isn't my marketing working. So today we're going to talk about that. I'm going to give you seven reasons why your marketing might not be working. So these are the things to look at, go over them. Double-check like, make sure you really get these things nailed down because it all works together. You know, so marketing is knowing who your people are and putting in front of them and what they want, that's it, it is just sharing your stuff, but it has to be done in a way that is enticing, that evokes an emotion that makes them want to buy, right?
Like this is what they need. So you need to know what they need. So let's start with number one, number one, why isn't my marketing working? Do you know who your sole client really is and who they are not? These are super important. So most of us, I know I did in the beginning too, did not think about who my sole client was not. I was so focused on just helping everybody that I wasn't focused at all. Like I thought it was ridiculous to count people out in the beginning. Now I can't, I'm not going to count anybody out. And Oh, I know that I'll-- I think every single entrepreneur feels that way in the beginning. They just don't want to leave anybody out for a couple of reasons. One, if they feel like they can help them, they want to help them.
Even if it's not right within their zone of genius, right. Within that niche that they feel really comfortable in and feel aligned with them. Uh, and number two, they don't want to feel like we don't, none of us want to feel like we're leaving money on the table. Right. So we don't think about who we don't want to work with. We only think about who we can help. And that's really not the entire package. Right. But who your sole client is on this like the deep level isn't um, you know, where they live, where they're, what kind of car they, what kind of house they own, do they have kids? Are they married? Some of that stuff is important depending on what you are selling. Um, you know, uh, for me as a coach, that necessarily doesn't matter right now. I don't really care. What kind of car you drive or what kind of house you own or any, you know, if you have kids or not, or if you're married or not, it doesn't make any difference to me.
So knowing what is on the peripheral of your soul client, which is, you know, you do want to make sure that they can pay you. They want to meet, you want to make sure that they are, um, willing, ready, willing, and able, right? So like, what are the, um, non-descriptive things that you could write down about your soul client? Like what are the, maybe non-descriptive, wasn't a great word. Maybe generic without going into too much detail. What are the generic things about your soul clients start there and then dig deeper and then dig deeper and then dig deeper? You want to know who they are on this deep, deep level that you are finishing your sentences, like, uh, who goes into Starbucks and orders. Uh, you know, God only knows like a venti mocha choke, a lotta whatever with soy foam and seagrass. I don't know.
You can tell, I don't go to Starbucks much. Uh, but when you go in to order those things, people like me that don't go to Starbucks much are like what? It's like talking in a language. Like, what did you just say? You want to know your soul clients on the level that when you, or that you walk into Starbucks with them, you can order their coffee before they can. Or you can finish the sentence that they're saying in their head, what are their deepest desires? What are their, um, what are the things that they say to themselves that they don't want anyone else to hear? When you hit those on the head, then the people reading your content and your offers are going to be like, Whoa, she gets me. She gets me. Even if they're not buying in that second, they're going to follow you. And they're going to keep following you because you get them. Right. That's what we all want. We all just want to be seen, heard, and understood. Right? So if I feel like you get me and you understand my problem, and you have a solution for that problem, that I'm all in with you, I'm like, yes, I'm going to follow you and I'm going to keep following you. Right?
So number one, who is your sole client, and who is it not if you don't have those nails, those things nailed down. That is like the basic foundation for your marketing. If you don't have that nailed down, go do that. Now that is why your marketing isn't working right there because that's the foundation that you're sitting on.
Number two, if you don't understand your own brand story, then you're nobody else is going to understand it either. So you need to be super clear on who you are as a business owner and who you're not. So that you can show up with that extreme confidence and let your personality sparkle like the glitters falling from the jumping unicorns. Like the people that are attracted to jumping unicorns that are spraying glitter are going to be like, Whoa, I got to go over there. Those are the people that vibe with you. So if your vibe is not glitter, shooting unicorns, um, whatever your vibe is is needs to be what you're putting out there. You are your brand. I'm going to repeat. You are your brand. You cannot be anybody else, but you, so you need to go out there and be you. I get how difficult that is sometimes or how difficult it feels.
Cause you feel like you're going out there and you're putting your vulnerable self all out in the line for everyone to see. And it's intimidating, right? So gradually work yourself into it. Share a little bit more, share a little bit more, share a little bit more. You do not have to get into nitty-gritty details. Like the dirty laundry of the skeletons in the closet. Those don't need to come out. They can stay right where they are. You just need to be, you, you need to let your personality come through. You need to talk the way you would talk with a friend
And, um, you know,
And understand your niche. I'm going to say it in 500 different ways. Um, probably in this episode because I, I don't really get how to say it. Niche, niche, niche, niche, whatever. Anyways, you know what I'm saying? So knowing your niche and drawing that line in the sand and saying, this is who I am, this is what my business does. This is the problem I can solve. And this is how I get you there. And this is why this is, and this is what I believe in. This is my vision for my business. And here is my mission, right? In your core values, what are your core values? Those are super important. What do you do every day without even thinking about it like breathing, right? Obviously, that's not a core value, but it would be like breathing, like mine's connection. I can connect with anybody. I will talk to anybody. And by the end of the conversation, normally, unless we really don't vibe, normally art, the conversation goes well, and there is, you know, some kind of a connection made at the end of it on a positive note. So the connection is like, what I do. It's just what I do. And that's what you need to think about when you're thinking about your core values. What is it that you just do naturally?
Number three. Okay.
Get clear on your offer. If you are not clear on your offer and you cannot convey it powerfully with ease, then nobody else is going to believe you either. Okay. So make sure that you understand it, that it's a very clear
You have. There is,
Uh, you know what the problem is, you know, what the solution is, you know, what the transformation is and you know how to get them there. And you love it. You have to love your offers, guys, if you don't love your offer, don't offer it. If you don't love it, nobody else is going to love it. The energy you're putting behind all of these things that you're putting out into the world has a huge impact, a huge, huge, huge impact on what people are feeling when they are receiving it. You're putting it out and they're receiving it. And yes, we can feel the energy behind your posts behind your blog posts behind your podcast, episodes, behind everything that you put out there. We can feel it. We feel the energy. Um, and that's another reason why people will vibe with you or they won't. Right?
Once you know what your offer is, you want to create this awesome messaging around it so that you're making it a no-brainer buy for your, for your soul clients.
So number four,
Clarify your content strategy and your messaging. And this is where you're going to tie all the things that we just talked about together. So you're going to use that sole client profile that you created and your brand story and your personality so that you can easily write this content that makes them be like, hell yes. Before they even get on the phone. Right? So before they even, you know, talk to you, they're going to be like, I already know that I'm in. I already know that I want to work with this person. I already know. I want to buy X, Y, Z, whatever it is from this person. And it just makes sales easy and fun because now you're not getting on the phone or you're not, you know, typing that message or whatever it is with all these nerves in the back, right? Like with all this doubt and nerves, and you're not self-sabotaging yourself before you even get to sell anything, it's easy and doing this, wrapping those four things up your offer, your brand story, your sole client, you in your personality, like it makes it so ridiculously easy to outsource, uh, or train team member on your copywriting, your social media management, your public relations, like your PR.
If you hire somebody to like, get you in to help you, you know, get out into the world of media, knowing all these things help that person even more and you being super clear and confident on it is going to go a long way.
Okay. So we're at number four. Uh, well that was number four. Sorry. So number five, have a freaking plan. I know that this is the sexy part, right? Unsexy part, but you have to have a plan and it's going to be a bad-ass plan and it's gotta be repeatable. You don't want to be just shooting in the dark every month or every quarter, every year. Right? Do you want a plan that you can go back to and fall? You know, I don't even want to say fall back on because it's going to be your go-to. You're going to be like, Oh, all right. I know, you know, I'm constantly building my list. Um, I'm constantly putting my stuff out there. I'm constantly, you know, generating leads. Like all of these things are constantly happening because I know what the hell I'm doing. So which, and it just leads to that aligned sales [inaudible]. So they're just going to make half the sales for you before you're, before you even, you know, know that somebody is reading your stuff.
So the next thing is to set and commit to some juicy right goals, right? They can marketing goals. They can be revenue-generating. They can be the sole client-attracting. Like, these are the things that you're like, hell yes, I can't wait to show up for this. Right? This is, I know that when we think about goals, we think about it's this thing that I have to reach because I said that that's what I'm going to do. So I have to do it, but I don't really know how to get there and do it, that. Throw that out the window. We're not doing that. You're going to set goals that you're like, Oh yes, I cannot wait to do this. This is going to be so much fun.
So if your goals, while they should always, you know, your big goals should always be a little uncomfortable. We don't, you know, that hap that re that's gotta happen. We gotta get out of our comfort zone to grow. So if your goal big, big goals are a little uncomfortable. Good, good, good, good. Keep them that way. But you are like 90-day goals, your 30-day goals. They need to be attainable, need to be attainable, and to be fun, like think of the most creative freaking way that you can get to that goal and stop asking yourself, how am I going to do this with that energy? Because that energy is going to sabotage you from getting to that goal. So feel really good about the goals and extremely excited and think of really awesome creative ways that you can get to those goals, make it a game.
I love to make my goals a game, especially short-term goals. Like, um, you know, if I want to talk to 10 new people this week, how am I going to do that? Where am I going to find them? Like, make it exciting? Like I can either make it like who this is so cool. I get to go find 10 new people today. Or I can put the crappy energy behind it that says, Oh my God, I got to go talk to 10 people this week. Like, how am I going to do that? Where am I going to find them? They're not even going to want to talk to me beloved bit like. Nope. Gingy energy, clap, ring a bell. I don't care what you do. Jump up and down, change that freaking energy and figure out how you can make this fun. How do you make it fun?
And if you are not like me, like a connector, like I just want to go talk to everybody. If you're not that person, that's okay to start smaller. I want to talk to two new people this week. How can I get excited about talking to new two new people this week and actually yourself out there, you have to actually do the work to do this, right? Like you have to create the action to go talk to two new people this week. Two new people besides who are in your sphere already. Like these are people not in your sphere. So if they're not in your sphere already, they don't even know who you are. Great. How are you gonna, how are you going to go? I look for those people and create some type of genuine relationship with them.
Okay. So that was kind of a little off, but that's okay because that's where all the gold nuggets come. Right? All the golden nuggets come when you go off on this little tangent. Okay. So that was number six, number seven. Uh, that plan that you just created now, you're going to break them down. You're going to break down that plan. You're going to break down those goals. And again, into easy, fun, weekly, or daily tasks, I don't even like the word tasks. So I was listening to Catherine's and Kenya's podcast manifestation, babe podcast the other day. And, uh, I love that she calls her task list or her to-do list her to manifest list. I love this because, um, she says that, you know, when you are saying that it's a to manifest list, then you're, you know, recruiting the universe to help you complete that list. That it's not just all on you, that you're putting the energy out there too, you know, uh, welcome in any opportunities that will help you complete the list. So I have changed, you know, well, my weekly and daily list to a, to manifest list, I just did this recently. So I'll let you know how it goes, but, and if you do this or if you have done it, let me know and let me know how it works for you because that's exciting. I want to know.
Uh, so when you're breaking down these things into, you know, these easy, fun, right? These are the words, easy, fun things to do weekly or daily. You're going to have no question about what you're supposed to focus on every day. And that's one of the biggest obstacles that I hear from my clients and my audience that, you know, they're like, well, I just scroll on Facebook or Instagram because I don't really know what to do. Okay. So how are you going to figure out what you need to do really? That, that energy right there, I'm going to scroll on or Instagram and avoid doing in my business and moving it forward. That energy is exactly that its avoidance and it's, um, you know, on this, on the surface, it's avoidance when you go a little bit deeper, it's probably something different. It's um, it could be a, I'm not really good enough. I'm not enough. I don't know enough. My not perfect. Um, I don't have any pictures of myself that are really good to post today. Meaning, um, I look like crap. Like really guys think about what you are doing. And then what it really means, because those are the things. And then I'm going to turn this right back into your soul client for a minute. This is the fit. This is what you need to know about your soul client. What are they doing to not do something else? Or what are they not doing?
To do something else?
And then what are they really telling themselves? And what does it really mean? These are the things that when you talk about these things, people are like, how did she know that? Like, they're really going to be like, Oh my God, she's in my head. You know, like when, when you Google, um, uh, I don't know, jewelry on Google, right? Your search for a jewelry store on Google, and then you go to Facebook and there are like five ads for jewelry stores. And you're like, uh, what just happened? Right? So you need to be the Google and Facebook for your ideal client, like of your ideal clients, hats in their thoughts, in their feelings, in their daily life, like live their life in your hat, like in your content, live their life in your content, what you talk about. So you're going to talk about pain.
You're going to talk about the pleasure part. You're going to talk about their transformation. You're going to talk about what it's like when they have what they want, what it's like right now, and how, you know, what that is. And related to your offer, do it with your personality and be so excited when you do it, that people can't help but pay attention, right? That's how you get visible and then go put your stuff out there, sell it right. Give extreme, major, awesome value and be in service and sell you. That is marketing.
Right? So, you know, if you want to go deeper on any of these things, let me know. I'm happy to help you. I have a program that actually deals with all of this. All of this in a row 90 day group program is called soul
Marketing. If you're interested
In that, let me know if you want more information on it. Let me know if you have any questions about any of the stuff that we talked about today and how to dig deeper, let me know. And I will create more content. In another episode that goes deeper into something that you're like, I don't get this, or I'm not super clear on this piece of it. Can we, can you tell me more? Hell yes. I can tell you more. You tell me what you need more on and I will give it to you. So screenshot this episode, put it in your stories. Tag me at the underscore elevated underscore entrepreneur on Instagram and send me a message. Give me your aha moments in your stories. Give me your, um, Hey, tell me more about this thing or go listen to this thing, share this episode with your friends that need
I love you guys, and I want you to be as successful as you want to be. So until the next time go kick and we'll see you later.
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