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What is a brand and how does it impact your business?

Mar 10, 2020

I get asked this question a lot, and to be honest, it kinda scares me!

What scares me even more is the misconception that your brand is your website, colors, logo, and fonts and if you get those together you have a brand
Now I know we are all a bunch of savvy ladies and we are all building incredible businesses, so I just wanted to drop some truth so that YOU are not caught up in this misconception and sabotage the exponential growth you will have by building your brand the RIGHT way!


Ultimately, your brand is you...then it is the what, where, when and how. It is your values, your voice, your thoughts, and your story and how that is presented in your messaging to resonate with your ideal clients.
Then it is your marketing, your logo, your fonts, your colors, your social media, your product or service and more all melded into the perception and feeling you want people to have when they think or talk about your business.
People want to feel like they know you, get...
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The Simple Way to Create a Standout Brand and Website When You’re on a Budget with Alli McAuley [Podcast Ep 4]

Mar 09, 2020

Allie and I are talking all about how you can get your business up and running online even if you're on a tight budget! Allie owns Do Well Websites and she helps emerging entrepreneurs create a standout brand and website so they can run a successful business online. Her goal is to make change happen for other go-getters in pursuit of living their dream life by doing what they love.


In this episode we 

  • Debunk common misconceptions about why we feel like we can't create our own website 
  • Why having a website is SO important for your business
  • Why done is better perfect and how your website is never really "done"
  • The benefits of understanding how to update and tweak your own website
  • Things your website should have to create an amazing customer experience
  • How Allie can show you step-by-step how to do create your own website, even if tech scares you or you don't think you are "tech savvy"
  • How to attract your ideal client
  • Setting up your visuals

You can find Allie...

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How to nurture your email list with Charlese Latham [Podcast Ep 3]

Mar 02, 2020

In this episode I talk with Charlene Latham from Girl at the Yellow Desk Virtual Assistant Services about email nurture sequences and so much more. You'll hear her journey and we get into some nitty gritty about being an entrepreneur and all things email and delegation!

Here's the breakdown:

  • What is an email nurture sequence and why do we need one
  • What do you say in your nurture sequence
  • When do you make an "ask" in your nurture sequence
  • Tips on where and how to find your ideal audience
  • Why every entrepreneur should have a VA and how to find one
  • Bonus chat about how delegating tasks make you a better entrepreneur

You can find Charlese at

Instagram @girlattheyellowdesk

Facebook - Girl at the Yellow Desk - Virtual Assistant Service

5 Ways to start an effective email list freebie:


Jenessa (00:00):

Hi everyone. Welcome to The Elevated Entrepreneur podcast. Today I...

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How the dominant hustle culture sets us up for failure - with Mary Hodges [Podcast Ep 2]

Feb 29, 2020

 Today’s guest is Mary Hodges, the host of the Abundantly Being Podcast. Today we are discussing shifting your perspective to enjoy the journey instead of believing that you need something else before you can be happy and the overwhelming business advice on goals, chasing success, and how the dominant hustle culture sets us up for failure.

You can visit Mary's podcast Abundantly Being, where she and her guests share tips for building a soul-aligned business, creating fulfillment from within, and taking ownership of your life. Mary's mission is to help entrepreneurs create a thriving life and business from the inside out so they can experience more flow, more fun, and more freedom.

If you enjoyed this episode or it inspired you in some way, let me know! Snap a screenshot of you listening and post it to your instagram stories and tag us! @thebrand.maven @abundantlybeing


You can find Mary here:


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Your Brand Messaging - Writing your copy

Feb 10, 2020

Compelling content should tell a story, be captivating, be clear, and evoke emotion.

There are different types of content:

  • Longform content, blog podcasts and video. These things are called longform because they have a lot of words and you can repurpose them easily. 
  • Short form content includes posts, stories, short videos on Instagram stories. All of those are short form and you want to create a system that works for you that breaks down your long form into smaller posts and repurpose your content. There’s no reason you have to be on that content creation hamster wheel and be creating new content all the time. 

Then distribute your content everywhere you are online.

Use automated scheduling, but make sure you’re staying true to the platform you’re posting to. Do not push Instagram posts to Facebook. It’s lazy and your Facebook audience will feel second best.

Your hashtags and the @ mentions don’t work on Facebook so when you push your...

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From Inner Critic To Inner Cheerleader w/ Melissa Howard

Feb 06, 2020

This conversation with Melissa was amazing and totally worth the read. She drops the mic on how you can turn the negative self talk into your own personal cheerleader!

If video is more your style, you can watch it right here.

Jenessa: I’m here with Melissa Howard who is an international confidence strategist, speaker coach and empowerment photographer and she specializes in supporting overachievers who are ready to end their battle with self sabotage and regain their confidence. 

Melissa: Thank you for having me

Jenessa: Tell us a little bit more about what you do, who exactly do you help and how do you help them. 

Melissa: I started my career in healthcare and it was always instilled in me as a child to be a go getter. I was a perfectionist and I was so proud of that. Everyone wanted my life. I had a six figure income at age 21 or 22. I had a house, a car and a fiance. I had everything. But I just felt like I was chasing something that every time I've got it, I...

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Your Brand Messaging - Speaking Authentically

Jan 27, 2020

What does authenticity mean?

I'm sure a lot of you have heard the quote, or saying that you need to be authentic when it comes to your brand. And people are like, what does that even mean? I think we all know the word authentic means being real, being the true you.

When it comes to branding, or being online, I think that maybe we're not completely clear about what that means. So, let’s talk about it.

Being authentic means coming from a real place within, within you. It's when our actions, and our words are congruent with our beliefs and values. It's being ourselves, not an imitation of what we think we should be or have been told we should be.

What exactly are beliefs and values?

Beliefs are the thoughts that you accept as true and you think are completely true all the time. It's something that you operate from every day. It’s like an autopilot belief, there is no doubt in your mind that this thing, this thought or belief is true. Your values are your principles or your...

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Think Like an Entrepreneur

Jan 23, 2020

Thinking like an entrepreneur can be tricky for those of us that have been “employees” our whole lives. We haven’t ever had to think any different than, “I get up, go to my job, they tell me what to do, and I get a paycheck”.

Entrepreneurship my friend is a completely different game, which means you need to THINK in a completely different way. 

Be totally honest with yourself...

Q1. On a scale of 1 to 10 how do you feel about money? 

1 = "it's a huge stress in my life"

10 = "it's only a matter of time until I'm Oprah rich!"

Q.2 On a scale of 1 to 10 how in control of your life do you feel right now?

1 = "I have no control"

10 = "I have full control over my life"

Q.3 On a scale of 1 to 10 how committed are you to growing a successful business?

1 = "I hope I can"

10 = "I'll die trying if I have to"

What is level 10 to you?

This concept of the level 10 you is a version of you who has everything that you say you want. It's a future version of you...

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Your Brand Messaging - The Story

Jan 17, 2020

What is so important about your brand story?

You’re brand story is the narrative that you share that encompasses the thoughts and feelings that are created by your brand. It has to evoke emotion and connect your audience to you because this is what gives your brand a soul. Your brand really is like this living breathing thing so your story has to communicate your mission. It gets you visibility, it gets you recognition and those things help expand your message into the world. If you’re on the internet already, if you’re a business or not, your brand exists and it’s already creating a perception. What you’re putting into the world and what you’re not putting into the world is already shaping your story and your messaging. 

We’re here to impact people, give them value, and also create a life we love while doing it and that’s not selfish. Wanting more from your life is not a bad thing, it’s a good thing. Your first mission...

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Your Unique Value Proposition - What makes your brand special

Jan 15, 2020

What is your unique value proposition or, as I like to say, what is your sparkle? 

This will be the core of your messaging. It tells your customers exactly what you and your business offers that no one else can and why you are the right choice to solve their problem.  Really think about what you want to be known for. This isn’t about your niche so don’t put yourself in a box. This is about your messaging. Who are you attracting into your audience, who are you attracting as customers. Are you attracting people who want the value but not the pricetag? Or are you attracting the people that WANT to pay you what you are worth?

Are you watering down your messaging because your afraid to draw that line in the sand and say THIS IS WHO I HELP and these are the kind of customers I want to attract because you’re scared you will repel certain people or leave money on the table?


Not everyone is going to like you...AND THAT’S A GOOD THING! I’ve...

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